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IN THE NEWS
Relying less on print
The majority (92%) of advertisers are using Internet advertising
in their media campaigns followed by print advertising at 88
percent, according to a new LinkedIn Research Network/Harris
Poll.
At the same time, less than half are using radio advertising
(46%), television advertising (46%) and mobile advertising
(39%). The Harris poll found there is a regional difference as
advertisers in the South are more likely to use radio advertising
(57%) and television advertising (56%) while those in the West
are least likely to use both (39% each).
The majority (92%) of advertisers are using Internet advertising
in their media campaigns followed by print advertising at 88
percent, according to a new LinkedIn Research Network/Harris
Poll.
At the same time, less than half are using radio advertising
(46%), television advertising (46%) and mobile advertising
(39%). The Harris poll found there is a regional difference as
advertisers in the South are more likely to use radio advertising
(57%) and television advertising (56%) while those in the West
are least likely to use both (39% each).
| Four out of five advertisers who use Internet advertising use it as a branding device (79%) and two- thirds use it to drive information gathering for an offline transaction (65%). Slightly less than three in five advertisers (58%) use Internet advertising to drive online transactions while 57 percent say they use it to promote the community about their brand. |
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DIRECT Media Corporation Group
PROFESSIONAL, HIGH VISIBILITY, COST EFFECTIVE SOLUTIONS
| DMC GROUP is a Marketing & Advertising Resource that provides Web-Based tools and Marketing Solutions for Small to Mid-Size Businesses.. We focus on providing Strategic Marketing Tools, Advertising Resources, and (web-interface) tools, that assists businesses by increasing their exposure and income. These tools include website resources, web hosting, website development, search engine optimization, advertising, marketing and promotional support. |
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| SEARCH ENGINE OPTIMIZATION |
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